Bon Appetit
Corporate Identity & Website
Bon Appétit
Bon Appétit is a dating platform designed for mature singles to connect over shared meals and group experiences in a relaxed BnB setting. I created the website to feel welcoming and easy to use, with a friendly tone, simple navigation, and clear event details. The design supports the brand’s mission of making real-life dating more accessible, enjoyable, and pressure-free for an older audience.
Project Overview:
Bon Appétit is a unique dating concept designed for mature singles to meet through relaxed group dining experiences hosted at cozy BnBs. I was tasked with developing a visual identity that feels welcoming, elegant, and a little playful — capturing the warmth of shared meals and offline connection.
Goals:
Create a brand identity that appeals to an older audience while still feeling fresh, sociable, and approachable.
Balance a sense of sophistication and comfort with friendly, inclusive design elements.
Develop branding that works across web, print, event signage, and digital communications.
Process:
The design direction focused on soft yet vibrant colors, warm typography, and illustrated accents that reflect the social, food-centric nature of the experience. The logo and visual system were crafted to feel trustworthy and charming — avoiding clichés of modern dating while celebrating companionship and joy.
Outcome:
The branding helped position Bon Appétit as an inviting, offline alternative to traditional dating platforms. It supported a sense of community and ease, encouraging older singles to try something new in a relaxed, beautifully branded environment.
